White Label & Private Label
Build your own product range — without having to build the manufacturing operation behind it.
Your brand, backed by Riverside
Riverside Fertiliser Products helps retailers, garden centres and other businesses develop their own branded fertiliser and garden-care ranges using products produced and packed by our experienced team.
Often referred to as white label, private label or OEM production, the concept is simple: Riverside provides the product and manufacturing capability, while you bring the brand.
Your branded fertiliser products can carry your own name, logo, colours and packaging identity, allowing them to sit naturally alongside the rest of your retail offering. Behind the scenes, Riverside manages the production and contract packing required to get those products onto the shelf.
A practical process
We start with the products and presentation that make sense for your customers, then work through the production details together.
Talk to us about the products and pack sizes that suit your customers and your market.
Your business applies its own branding, including your logo, colours, product presentation and other visual elements. Riverside can work with you on packaging requirements and coordinate label production and printing.
Riverside prepares and professionally packs the products at our Waikato facility, giving you a finished product ready to enter your retail or distribution network.
Using established freight providers, finished products can be distributed throughout New Zealand, including delivery to central distribution centres or directly to individual stores.
The commercial benefits
White label production lets you focus on the customer-facing parts of your range while Riverside provides the production capability behind it.
Developing a product range from the ground up can take considerable time and investment. White label production allows you to start with established products and concentrate on building your brand.
Depending on packaging, quantities and production requirements, new branded lines can potentially be ready for market within weeks rather than months or years.
You do not need to establish your own manufacturing operation or invest heavily in product development, production equipment and specialist manufacturing resources. Riverside provides the capability behind your brand.
Rather than beginning with an entirely new product, you can build your range around established products and formulations backed by Riverside's manufacturing experience.
Riverside began its first OEM work in 1985. More than four decades later, we continue to produce and pack products for other businesses, giving customers access to practical experience built over many years in the New Zealand fertiliser and garden-care sector.
Manufacturing is only part of the job. Riverside works with established freight providers to move finished products throughout New Zealand, whether your business operates a single location, supplies a distribution centre or manages a nationwide network of stores.
A useful starting point
You want products under your own name.
You are looking to strengthen your brand.
You are developing a house-brand range.
You want to expand an existing product offering.
You have a brand but not your own fertiliser packing operation.
You want to add branded products without building a manufacturing facility yourself.
White Label Fertiliser
You do not need to be a large national retailer to develop your own product range. Whether you operate one store, a growing independent business or a nationwide chain, white label products can strengthen your brand, differentiate your offer and give customers another reason to return to your business.
Riverside can work with you to explore the products, packaging, quantities and distribution model that could suit your operation.